Physicality!

     Today I read an article on Core77 about the Apple iPhone 4. It wasn't your standard "omg the iphone is so greeeaaaat, look at all these apps" fodder, but rather, it was about the physical properties of the thing. IT was interesting not only because it was an unusual look at the iPhone, but because the article addressed issues in the design world about the need for designs to not only look good but to feel good.
     The writer of the article said that he was surprised by the iPhone the first time he took it out of the box, despite the fact that he had seen it online and in ads, on television and in YouTube before. For him, that is an important thing that Apple has managed to grasp. The iPhone, yes, does many wonderful things and has two cameras, etc, etc, but it's also slim and attractive. It's a rectangle that appears to lack anything interesting at first glance, but once you get closer and pick it up, you see the various design nuances that make it so well crafted and appealing.
     There's also a look at the creation process of the iPhone:

     Interesting!!!